VEGAMOUR
BEAUTY PRODUCT CAMPAIGN WITH NICOLE KIDMAN
Building a Global Beauty Campaign Around Presence, Performance and Image
Working with Nicole Kidman for Vegamour was an exercise in restraint, creating a polished beauty campaign while allowing the personality and presence of the talent to remain at the center of the work.
As Director and Cinematographer, I led the moving-image execution, translating the campaign creative into a visual language built around performance, beauty, texture and controlled image-making. The objective was to create work sophisticated enough for a global beauty brand while remaining intimate and human rather than overly constructed.
The project continued through post-production, with the films edited, colored and delivered through I Creative Productions for worldwide distribution across television, web and social platforms.
For me, the campaign represents the bridge between directing and cinematography that remains central to my practice. I enjoy shaping the performance and emotional tone of a piece while also understanding exactly how light, lensing, movement and composition can support that intention.
Different disciplines, but ultimately the same objective: creating an image that communicates something beyond what is simply in front of the camera.
CAMPAIGN INTERVIEW
CAMPAIGN