CREATIVE STORYTELLING ACROSS MEDIA

Martin Perry Lutz is a Los Angeles-based creative director, executive producer and filmmaker working across brands, entertainment, culture and emerging media.

His work sits at the intersection of creative development and production leadership—developing ideas, building the teams and systems required to bring them to life, and often directing the final work himself.

Born in Milan and working between the U.S. and Europe, Martin began his career at the intersection of fashion, marketing and image-making before moving into film and production. That combination shaped an approach that has always been less interested in a single discipline than in understanding how an idea moves from its earliest form into the world.

Over the past decade, he has led productions across film, photography, fashion, branded content, live experiences and emerging formats assembling creative teams, managing complex productions and collaborating directly with brands, agencies, artists and talent.

His work has included collaborations with Gucci, Bvlgari, SKIMS, Piaget, Valentino, Samsung, Disney, Netflix, Genny and ABOUT YOU, alongside internationally recognized actors, musicians, athletes and cultural figures.

Projects range from directing global campaigns and narrative films to producing fashion shows, creating physical brand experiences, developing social-first storytelling and building integrated creative worlds that move across multiple platforms.

That range has become central to his practice.

Martin approaches creative work with the belief that the idea should determine the medium—not the other way around. A story might become a film, an image, a physical environment, a social series, an emerging-media experiment, or a combination of all of them.

The objective remains the same:

to take an idea from concept to culture.

CREATIVE LEADERSHIP

Creative Direction
Executive Production
Content / Storytelling
Brand Experience

PROJECTS + PARTNERSHIPS

Campaigns
Experiential
Branded Entertainment
Original Development

FILMMAKING

Direction
Cinematography
Film / Commercial / Fashion

Selected Talent

Bianca Balti · Cara Delevingne · Cynthia Erivo · Eiza Gonzalez · Elisabetta Canalis · Elle Macpherson · Emma Roberts · Gala González ·  Jesse Plemons · Kim Kardashian · Kirsten Dunst ·  Millie Bobby Brown · Miley Cyrus · Nicole Kidman · Salma Hayek · Viola Davis ·

Fashion, Luxury & Beauty Brands

About You · Aldo · Alice + Olivia · Barbanera · Bvlgari · Carpisa · Fabletics · Gucci · Guess · Kincaid · Lands' End · Loewe · Maurices · Mytheresa · Oliver Peoples · Piaget · Pink · Prada · Replay · Saysh · Skims · Vanessa Bruno · Vegamour · Woolrich · Yamamay · Zalando

Media & Publishing

Harper’s Bazaar · Grazia · Marie Claire · Numéro · Shön! Magazine · Vogue Portugal

Entertainment & Tech
Netflix · Disney · Samsung · Samsung VR · Samsung 837

Art, Culture & Events

Basquiat: King Pleasure · Zalando · Saysh · Skims

Energy & Beverage
A Shoc Energy Drink · Trumer Pils

Lifestyle & Other Brands
Saysh · Pink · Trumer Pils · Venice Saints · Zalando · The Brexley

Storytelling has always been at the center of the work.

What has changed over time are the tools, formats and places where those stories can live.

Film taught me to think in time.
Photography taught me to distill an idea into an image.
Production taught me how to turn imagination into something real.
Working with brands taught me how creativity and culture can intersect.
New technologies continue to challenge what a story can become.

I’m interested in the space where those disciplines meet—and in building work that can move between them without losing the idea at its center.

Creativity remains unpredictable. Inspiration often appears where it wasn't being searched for.

The most valuable thing I've accumulated isn't a particular technique or medium, but experience: the ability to recognize an idea, understand what it needs, assemble the right people around it and carry it far enough that others can experience it too.

I move forward with curiosity, clarity, an open heart, a child's imagination—

and the might of a dragon.