ABOUT YOU
CREATIVE PARTNERSHIP ACROSS TALENT AND CAMPAIGNS
My collaboration with ABOUT YOU developed over several years and across multiple campaigns, with my role extending beyond directing into the creative development of the video work itself.
Across several campaigns with Millie Bobby Brown, I worked with the brand to translate each collection and campaign direction into a distinct moving-image language, developing the creative approach, shaping the visual storytelling, and directing the campaigns from concept through delivery.
The relationship later expanded to campaigns with Emma Roberts, where I continued to lead the video creative and direction, as well as post-production work for the Katy Perry campaign.
What began as a directing assignment evolved into an ongoing creative partnership, one built on understanding the brand, working closely with internationally recognized talent, and creating campaigns that could remain consistent with ABOUT YOU’s identity while evolving with each new collaboration.
01- MILLIE BOBBY BROWN
Creative Development · Director
02- EMMA ROBERTS
Creative Development · Director
03 - KATY PERRY
Post-Production / Creative Execution