HOME OF SAYSH
WHEN BRAND STORYTELLING BECOMES A PLACE
Physical home for a brand built around movement and purpose.
The launch of Allyson Felix’s SAYSH was an opportunity to think about storytelling without a screen.
Working with the brand, the objective was to create a physical home for SAYSH at The Platform in Culver City, a place where the values behind the product could be experienced through material, space and detail.
Every element was considered in relation to both the shoes and Allyson’s journey, allowing the environment to communicate something about the brand before a word needed to be spoken.
For me, Home of SAYSH is a reminder that creative direction isn’t defined by medium. A story can be a film, an image, a digital experience, or a space someone physically walks into.
FINAL STORE DESIGN
BUILD PROGRESS
MEDIA OUTPUTS
