PIAGET
EXTRAORDINARY WOMEN
A global portrait series built around voice rather than product
Extraordinary Women was conceived as a four-part global series for Piaget and Harper’s Bazaar built around a simple premise: let remarkable women tell their own stories.
Rather than centering the campaign on product, each episode created space for a different woman, background and discipline, connecting their individual experiences through a broader message of possibility and inspiration.
I developed the concept and directed the series, which was distributed internationally across print and digital platforms to reach audiences across generations.
For me, the project is an early example of a principle that continues to guide my branded work: people connect with values most powerfully when those values are embodied in a real human story.
