SKIMS
TURNING A PRODUCT INTO A CULTURAL ACTIVATION
For the launch of SKIMS Cozy, the starting point was almost absurdly simple: how do you make “cozy” impossible to ignore?
Working with SKIMS and PLAYLAB, the idea evolved into a Lamborghini Urus completely wrapped in SKIMS Cozy fabric—a familiar symbol of speed and luxury transformed into something tactile, unexpected and instantly recognizable.
I was involved from the development of the idea through the production and delivery of the finished object for the campaign shoot. What began as a product launch became a physical piece of brand storytelling designed to generate curiosity beyond the campaign itself.
The result traveled organically through social media and press, generating millions of views and interactions and turning one creative gesture into a wider cultural moment.
DESIGN - PRE VISUALIZATION
PRODUCTION ASSETS
MEDIA OUTPUTS
