FEATURED PROJECTS
SKIMS
In collaboration with PLAYLAB, INC., Kim Kardashian's SKIMS and I Creative Productions, Martin Perry Lutz produced the launch of her new cozy loungewear line. The SKIMS team wanted something fun and exciting to highlight the coziness of her new summer line. The final concept was a Lamborghini URUS wrapped entirely in SKIMS cozy fabric. Martin Perry Lutz was there every step of the way, from idea creation to the delivery of the final product for the photoshoot and video.
TRUMER PILLS
Christmas commercial for Beer brand TRUMER PILLS was developed and DIRECTED by Martin Perry Lutz.
YAMAMAY X BIANCA
Yamamay 2021 campaign with Model Bianca Balti featuring 3 lines: lingerie, lounge, and ready-to-wear. In conjunction with Yamamay’s support of the One Ocean Foundation, the campaign celebrates the preservation of nature. This cross media campaign was Directed, Shot & Edited from Martin Perry Lutz.
KINCAID
Branded content video for KINCAID silk shirts shot and Directed by Martin Perry Lutz in Costa Rica. The objective was to capture the spirit of the brand and its emphasis on travel, surf, and adventure.
ALOKINO
Complete content campaign for 100% plant-based gelato company Alokino. Shot with 5 different “mood” flavors, the gelato cartons were outlined in different background colors, and contextualized with different poses to bring the gelato to life. Under Martin Perry Lutz’s CREATIVE DIRECTION This campaign was shot, edited, and formatted for distribution across all platforms, including website, billboards and social media.
EXTRAORDINARY WOMEN
Summer campaign for Piaget in collaboration with Harper’s Bazaar. Entitled “Extraordinary Women”, the project was distributed worldwide across all print and digital media platforms as a four-episode interview series. The campaign celebrates four different women from four different backgrounds with four different talents. The goal was to inspire the next generation of extraordinary women. CONCEPT AND DIRECTION by MARTIN PERRY LUTZ
