ZALANDO

PRODUCTIONPOST PRODUCTIONCREATIVE
Written By Martin Lutz

Creative direction for the productions of Multiple Zalando events during Milan fashion week and key calendar moments for the fashion e-commerce brand.

  • ZALANDO PREMIUM HOTEL MILAN

  • ZALANDO BEAUTY POP UP AND EVENT

  • ZALANDO CHRISTMAS “WE WILL HUG AGAIN”

ZALANDO BEAUTY POP EXPERIENTIAL STORE

A 3 day event in Milan, Italy where we set up an interactive pop-up experience in the center of the city. We took care of the creative direction, production, and logistics for the event. The event was developed to support the launch of their Zalando Beauty line, and featured live music, hair and make-up stations, studio photoshoots for attendees, and discussion panels from industry leaders.

ZALANDO CHRISTMAS

Online digital event for Zalando. Celebrity Director Gabriele Muccino (dir. Pursuit of Happiness) directed a group of Italian actors in a digital table read of a script. Both the subject of the script and goal of the project were to bring a digital audience from all over the world behind the scenes of the film-making process.

Martin Lutz
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