DIRECTOR WORK
CREATIVE
SKIMS
In collaboration with PLAYLAB, INC., Kim Kardashian's SKIMS and I Creative Productions, Martin Perry Lutz produced the launch of her new cozy loungewear line. The SKIMS team wanted something fun and exciting to highlight the coziness of her new summer line. The final concept was a Lamborghini URUS wrapped entirely in SKIMS cozy fabric. Martin Perry Lutz was there every step of the way, from idea creation to the delivery of the final product for the photoshoot and video.
ALOKINO GELATO
Complete content campaign for 100% plant-based gelato company Alokino. Shot with 5 different “mood” flavors, the gelato cartons were outlined in different background colors, and contextualized with different poses to bring the gelato to life. Under Martin Perry Lutz’s CREATIVE DIRECTION This campaign was shot, edited, and formatted for distribution across all platforms, including website, billboards and social media.
ZALANDO
Creative direction for the productions of Multiple Zalando events during Milan fashion week and key calendar moments for the fashion e-commerce brand.
ZALANDO PREMIUM HOTEL MILAN
ZALANDO BEAUTY POP UP AND EVENT
ZALANDO CHRISTMAS “WE WILL HUG AGAIN”
BARBANERA
Creative concept and direction of adv videos. Drawing on the game play between the the brands western style and the made in Italy factor the films, with a slight satiric take, want to be an homage to “Spaghetti Western” Movies.
PIAGET & HARPERS BAZAAR
Summer campaign for Piaget in collaboration with Harper’s Bazaar. Entitled “Extraordinary Women”, the project was distributed worldwide across all print and digital media platforms as a four-episode interview series. The campaign celebrates four different women from four different backgrounds with four different talents. The goal was to inspire the next generation of extraordinary women. CONCEPT AND DIRECTION by MARTIN PERRY LUTZ
More creative direction projects upon request
PHOTOGRAPHY
EDITOR WORK UPON REQUEST
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